Self-hosted behavior analytics & conversion optimization for WordPress
See where visitors click, scroll, hesitate, abandon forms, hit errors, and leave funnels — then improve your pages with A/B testing. All visitor behavior data stays on your own WordPress server
No credit card · 2-minute setup · Heatmaps · Recordings · Funnels · A/B Testing · Form Analytics · User Journeys · Error Tracking
Every Analytics Tool Has a Hidden Cost
With Clarity
Microsoft may also collect and use behavioral data. With Opti-Behavior, visitor behavior data stays on your WordPress server.
Hotjar Costs $2,556/Year
Heatmaps + recordings + funnels = $213+/month. Free tier? Only 35 sessions/day.
Session Limits Everywhere
Hotjar free: 35/day. Mouseflow: 500/month. Lucky Orange: 100/month. You’re only seeing a fraction of your traffic.
Ultra-Fast — Your Website Won’t Feel a Thing
Most analytics tools inject heavy scripts that slow your pages down. Opti-Behavior is engineered from the ground up for zero performance impact, powered by a revolutionary Hybrid Storage technique.
~15KB Async Script
The tracking script is only ~15KB minified and loads 100% asynchronously. It never blocks page rendering. Lighter than Hotjar, Clarity, or any competitor.
Hybrid Storage Engine
A new approach to data storage: analytics events are stored in optimized JSON files on disk, not in your database. Your MySQL stays fast. Your pages stay fast. No database bloat, ever.
Batch Processing & Pre-Aggregation
Events are collected in memory and written in batches. Daily stats are pre-aggregated so your dashboard loads instantly — even with millions of pageviews.
Smart Database Indexing
Intelligent indexes on all analytics tables ensure queries return in milliseconds, not seconds. Optimized for WordPress shared hosting and VPS alike.
0 Impact on Core Web Vitals
Fully non-blocking. No layout shifts. No render delays. Your Lighthouse score, LCP, CLS, and INP stay exactly the same after installing Opti-Behavior.
Cache-Plugin Compatible
Works perfectly with WP Rocket, LiteSpeed Cache, W3 Total Cache, and every major caching plugin. No conflicts, no cache-busting, no workarounds needed.
Real-Time Analytics Dashboard
16 intelligent widgets — all updating live on YOUR server. Every visit, click, and session analyzed in real-time. Spam and bot traffic auto-excluded from every report. Zero external calls.
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4 Types of Heatmaps
See exactly where users click, move, focus, and scroll — on every page. Separate desktop and mobile views. Advanced filtering. All data stays on your server.
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Post & Page Analytics
Conversion Funnels
Build unlimited multi-step funnels to track exactly where visitors drop off. Visual dropout analysis at every step — with percentage, abandoned count, and device breakdown.
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A/B Testing
Launch self-hosted WordPress experiments without external A/B testing SaaS. Test page variants, visual edits, conversion goals and WooCommerce revenue while every visitor assignment and conversion stays on your server.
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Session Recordings
Watch real user sessions in full HD. Every click, scroll, hesitation, and tab change captured. Jump to any moment instantly — no more wasted time scrubbing through recordings.
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Errors & Performance Tracking
5 monitoring tools in one dashboard — JS Errors, Friction Events, Core Web Vitals, Performance Scoring, and Broken Link Detection. Know everything that breaks before your users do.
- 3 KPI cards with history bar chart and growth indicator — Total Errors, Friction Events, Avg. Performance
- 6 live dashboard widgets — Errors (24h), Affected Sessions, Critical Errors, Rage Clicks, Slow Pages, Avg. Load Time
- Errors over time chart — all errors visualized through time with type breakdown
- Top affected pages — ranked by error count with severity and session impact
- JavaScript error tracking with full stack traces — Priority, Message, Type, Severity, Occurrences, Sessions, Last Seen
- Status workflow per error — Open → Investigating → Resolved
- Performance score (0–100) per page with full table — Page, Score, Load Time, LCP, FID, CLS, Sessions
- Broken link detection — auto-detects 404 and 500 errors with Source Page, HTTP Code, Count, Last Detected
- Custom date range filter applies across all tabs simultaneously
User Journey Analytics
Visualize how users navigate your site with Sankey flow diagrams. Discover top paths, analyze entry and exit pages, group similar URLs, and convert any discovered path into a funnel in one click.
- Sankey flow diagram — visual map of how users move through your site step by step
- 3 to 7 step path analysis — control the depth of the journey you want to visualize
- One-click funnel creation — convert any discovered path into a conversion funnel instantly
- Entry & Exit page analysis — bounce rates, avg pages visited, and next destination per entry page
- Page Groups — combine similar URLs into named groups to simplify the Sankey diagram
- Auto-detect page groups — Opti-Behavior suggests logical groupings based on your URL structure
Form Analytics
Track every form interaction at the field level. Drop-off funnels, time per field, error detection, and session replay for every form submission — all self-hosted, all GDPR compliant.
- Auto-detects all forms — no manual setup needed. Works with CF7, WPForms, Gravity Forms, Forminator, Ninja Forms, Everest Forms, SureForms, and native HTML forms
- Form-level KPIs — Form Views, Submissions, Conversion Rate, Avg. Completion Time, Abandonments — all with growth indicator
- Form Activity Over Time chart — history of views, submissions, and abandonments on the same curve
- Top Forms by Conversion — ranked by submission rate so you instantly see which forms perform best
- Field drop-off funnel — visual funnel showing exactly which field causes visitors to abandon your form
- Field-level metrics — Interactions, Avg. Time, Refills, Error Rate, Blank Rate — per field, per form
- Session recordings per form — watch every session where a user interacted with a specific form. Filter by submitted vs abandoned
- Abandoned vs submitted tracking — see the last field a visitor was on when they left your form
Complete Settings & Control
10 dedicated settings pages — fine-tune every aspect of your analytics, privacy, storage, scheduling, and data management. Full control, always on your server.
- Privacy & GDPR — Anonymous mode or full tracking. Consent banner auto-detection for all major WordPress cookie plugins
- Heatmap settings — tracking accuracy, archive page support, URL hash handling
- Session recording settings — enable/disable, max recording duration, privacy masking controls
- Traffic classification — bot detection rules, spam traffic filtering, user intent scoring configuration
- Frontend stats bar — compact analytics overlay on every page, visible to admins only, zero performance impact
- Scheduled reports — daily, weekly, or monthly delivery. Custom SMTP config and recent report history
- Storage overview — monitor database and file storage usage per module. Know what consumes the most space
- 6 languages — English, French, German, Spanish, Portuguese, Italian
- Debug & logging — PHP and JS debug settings. Our team can use these logs to investigate and fix issues in your specific environment
- Danger Zone — full reset, date range deletion, smart cleanup, and scheduled auto-cleanup to keep your database lean
New Growth Tools for WordPress
A/B Testing is now available, and AI-powered insights remain on the roadmap. Optimize pages, funnels and WooCommerce revenue while keeping everything self-hosted and privacy-first.
AI-Powered Insights
AI-powered pattern detection, issue identification, and optimization suggestions. Get actionable recommendations automatically based on your real visitor data.
- Automatic anomaly detection
- Performance optimization tips
- Engagement pattern analysis
- Conversion opportunity alerts
A/B Testing
Run self-hosted experiments directly from your WordPress dashboard. Test page variants, visual edits, conversion goals and WooCommerce revenue without sending visitor data to external A/B testing SaaS.
- Page-split tests with variant previews
- Click, page visit, form, scroll, time and revenue goals
- Conversion rates, winner indicators and safe winner application
- Pro: visual editor, targeting, scheduling and WooCommerce product tests
WooCommerce Intelligence
Revenue · Traffic · Behavior · Cart — all self-hostedThe only self-hosted plugin that connects your visitors’ real behavior with your store’s actual revenue. See exactly where you lose money — field by field, page by page.
REVENUE ANALYTICS
- Revenue heatmap per page zone
- € lost per funnel step
- Checkout field revenue impact
- Refund behavior patterns
TRAFFIC INTELLIGENCE
- Source → purchase attribution
- Best converting traffic sources
- Coupon behavior analysis
- Multi-touch journey to purchase
USER BEHAVIOR
- Product page performance score
- Buyer vs non-buyer heatmaps
- Stock scarcity conversion impact
- Scroll depth vs purchase rate
CART ANALYTICS
- Cart abandonment root causes
- Shipping surprise detection
- € recoverable per week estimate
- Payment method friction score
How Opti-Behavior Compares
| Feature | Opti-Behavior | Hotjar | MS Clarity | Matomo | Mouseflow |
|---|---|---|---|---|---|
| Click Heatmaps | ✓ Free | ✓ Paid | ✓ Free* | ✓ Paid | ✓ Paid |
| Scroll & Move Heatmaps | ✓ Pro | ✓ Paid | ✓ Free* | ✓ Paid | ✓ Paid |
| Session Recordings | ✓ Pro | ✓ Paid | ✓ Free* | ✓ Paid | ✓ Paid |
| Conversion Funnels | ✓ Free | ✓ Paid | ✗ | ✓ Paid | ✓ Paid |
| Real-Time Dashboard | ✓ Free | ✓ Paid | ✓ Free* | ✓ Free | ✓ Paid |
| Error Tracking | ✓ Pro | ✗ | ✗ | ✗ | ✗ |
| Friction Detection | ✓ Pro | ✗ | ✓ Free* | ✗ | ✗ |
| Core Web Vitals | ✓ Pro | ✗ | ✗ | ✗ | ✗ |
| Form Analytics | ✓ Pro | ✓ Paid | ✗ | ✓ Paid | ✓ Paid |
| User Journey (Sankey) | ✓ Pro | ✗ | ✗ | ✗ | ✗ |
| Broken Link Detection | ✓ Pro | ✗ | ✗ | ✗ | ✗ |
| Bot Detection | ✓ Free | ✗ | ✗ | ✓ Paid | ✗ |
| Email Reports | ✓ Free | ✓ Paid | ✗ | ✓ Paid | ✓ Paid |
| A/B Test | ✓ Free | ✗ | ✗ | ✓ Paid | ✗ |
| Self-Hosted Data | ✓ Free | ✗ | ✗ | ✓ Paid | ✗ |
| No Data Sharing | ✓ Free | ✗ | ✗* | ✓ Paid | ✗ |
| No Cookies Needed | ✓ Free | ✗ | ✗ | ✗ | ✗ |
| Session Limits (Free) | Unlimited | 35/day | Unlimited | Unlimited | 500/month |
| Free Trial | 6 Months Free | 15 days | N/A | N/A | 14 days |
| Annual Cost (After Trial) | €89 (~$104) | $2,556+ | $0* | €926+ | $372+ |
* Microsoft Clarity is free but Microsoft uses your visitors’ data as an independent data controller for advertising.
Keep Thousands In Your Pocket
vs Hotjar
vs Mouseflow
vs Inspectlet
vs Plerdy
Based on comparable behavior analytics plans with session recording, heatmaps, and funnel analysis. Prices may vary by usage and billing period.
Simple pricing. No per-session SaaS fees.
Every plan includes unlimited sessions, unlimited heatmaps, and unlimited funnels. No artificial caps. No surprise upgrades. Powered by our Hybrid Storage engine.
Free
Perfect to get started
What’s included
- Real-Time Analytics Dashboard
- Click Heatmaps (Desktop + Mobile)
- Conversion Funnels (Unlimited)
- A/B Testing (Page Split + Element)
- Bot Detection & Filtering
- Frontend Stats Bar (Admin only)
- Hybrid Storage Engine
- GDPR & CCPA Ready
- 24/7 Auto-Monitoring
- Auto DB Cleanup (Spam & Bots)
- Scheduled Email Reports (Daily / Weekly / Monthly)
- 6 Languages
- WordPress Multisite Ready
- CSV Data Export (coming soon)
Pro
Everything to optimize 1 site
Test Pro free for 6 months — no card needed.
Install free plugin → click “Try Pro Free” →
Everything in Free, plus
- Session Recordings (Unlimited HD)
- Scroll / Move / Attention Heatmaps
- Form Analytics (Field-Level)
- Error Tracking with Stack Traces
- Friction Detection (Rage / Dead Clicks)
- Core Web Vitals Monitoring
- User Journey Analytics (Sankey)
- A/B Testing Pro (Visual Editor + WooCommerce + Revenue Attribution)
- Broken Link Detection
- Advanced Heatmap Filtering
- ★ WooCommerce Intelligence (Q4 2026)
Business
5 client sites, direct line to the founder
What you get today
- Pro features unlocked on 5 sites
- Manual setup by founder within 24h
- Direct Slack/email line to founder
- Roadmap input — vote on next features
- Priority Support (24h response)
- 1 Year of Updates included
Coming Q4 2026 — included in your license
- Cross-site unified dashboard
- We handle your migration personally
Even when our public price doubles.
Agency
Run analytics as a service for 10 clients
What you get today
- Pro features unlocked on 10 sites
- Manual setup by founder within 24h
- Priority Slack/email line (12h response)
- Roadmap input — first to vote
- 1h founder onboarding call (first 5 only)
- 1 Year of Updates included
Coming Q4 2026 — included in your license
- Cross-site unified dashboard
- We handle your migration personally
Even when our public price doubles.
Not sure which plan fits?
1 site → Pro ·
2-5 client sites → Business ·
6+ client sites → Agency
Have a question? Email me directly →
30 days. Zero risk.
Every paid plan comes with a 30-day money-back guarantee. Try Opti-Behavior on your WordPress site — if it doesn’t pay for itself, you get every euro back. No questions, no friction.
Growing on WordPress.org
Live public plugin-directory proof. Real installs, real reviews, no fake social proof.
Be one of our first reviewers
Already using Opti-Behavior? Share your honest experience on WordPress.org — it helps thousands of users find a privacy-first analytics solution.
Frequently Asked Questions
Will this slow down my website?
Is this really GDPR compliant?
How is the free version really free?
Does this work with my caching plugin?
Does this work with WooCommerce?
What form plugins are supported?
Are there any session or pageview limits?
Does this work on multisite?
What data does the plugin collect?
Can I delete all data when uninstalling?
Ready to Own Your Analytics?
Join WordPress site owners who stopped paying monthly fees, stopped sharing their data, and started making better decisions.
Free forever · Pro Trial: 6 months FREE · Paid plans from €0.24/day · 30-day money-back guarantee · Works with any theme